The new material, which incorporated bluegrass and country music elements, and included live performances from Aloe Blacc, backed by a banjo and kazoo, saw a negative response at the festival, whose attendees criticized the DJ for bringing the experimental material to a high-profile electronic dance music festival. The Ultra Music Festival in Miami's Bicentennial Park, where Avicii showcased material from True.Īvicii performed at the 2013 Ultra Music Festival on 22 March 2013, revealing nearly forty minutes of new album material from True, to which he received a mixed to negative response from critics, fans and media alike. According to Billboard, the album was due for release on 17 September 2013.
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The mix featured several unreleased tracks from the album like " Wake Me Up" and songs featuring Dan Reynolds and Mac Davis, and has been played over three million times.
In April 2013, Avicii released a 60-minute promotional mix of new album material on the online audio distribution platform SoundCloud. It's what I stand for, so whoever loves it loves what I love.
For me it will be successful if it resonates with people – no matter how many. He further explained that True "is about me being true to my sound but also to my own influences and musical preferences. Speaking to music magazine Billboard about the new album, Avicii said in response to an earlier conflict at the Ultra Music Festival that he wanted to "bring 15 minutes of something fresh to break up." In context to the listener's reactions to the heavy bluegrass and country music influences, he additionally stated, "We knew people would be provoked". In his own words, he wanted to bring "disruption" to the electronic dance music scene, which he described as "half stuck". Since starting work on a studio album, Avicii stated on multiple occasions that the material on the album will not be a replication of his earlier hits like " Levels" and " Silhouettes" but rather an experimental and more synthetic record. Subsequent releases " Silhouettes", which charted in eleven countries, and " I Could Be the One", which charted in twenty-four countries, achieved similar popularity and sales before Avicii entered the recording studio in late 2012 to record a debut studio album to follow up his mainstream success.
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He started life as a professional musician in 2007, and after numerous collaborations with other record producers and DJs, such as John Dahlbäck and David Guetta, Avicii reached international mainstream success with his 2011 single " Levels", which reached the top ten in over fifteen countries and topped the charts in Norway, Hungary and Sweden. Swedish producer Avicii had been making music since he began remixing and producing tracks in his own bedroom at the age of 18.
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